Roc Holiday Village already paying dividends for local business owners

Andrew Hyman
Updated: December 09, 2019 07:02 AM
Created: December 07, 2019 10:50 PM

ROCHESTER N.Y. (WHEC) — Even with frigid temps on Saturday, vendors at Rochester’s Roc Holiday Village are seeing a steady spike in business in the event's second year.

While skaters showed off their stuff on the Roc Holiday Village ice in Martin Luther King Jr. Park, shoppers were going stand-to-stand exploring the merchandise.


"It's cold, but people don't complain about the cold," said Stacy K. Ercan.

Ercan owns Stacy K Floral, a business known for its work with weddings and other events. Ercan was one of many vendors who are returning for the second year.

Not only does the environment cater to meeting new customers, but she says people are also discovering that her business goes beyond her kiosk. She owns a gift and floral shop on 43 Russell Street in Rochester.

"My team's been calling me from the store saying they're getting people going over there because they came here today, which is really great," Ercan said.

More than 30 different vendors will be here in the village for all or part of the next several weeks.

Operators say both the enthusiasm and the foot traffic have grown as all of this year's vendor spots have filled up.

"It’s a great spot, it's a great thing for Rochester," said Laurie, a Sales Associate at decor rentals business Warehouse 127. “It definitely brings a different flavor to the city, and I think people love looking at it and talking about it and sharing it with us."

Owners say the showcase helps to build a customer base for some of Rochester’s small businesses which you, or even your dog, may have never heard of before. Which owners say helps to put those businesses on the map after the village closes down.

"We just try to be as local as possible and have a lot of great stuff for the dogs," said Theresa Jurgensen, owner of East Side Dog Services. "It really makes me happy as a business owner to see a dream sort of come to fruition even in a small way."

Even with only a couple of days in the bag, vendors say they look forward to what else is in store.

The village runs through New Year’s Eve. For a full list of dates, events, and more click here.

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