The Strong breaks ground on 'neighborhood of play'

July 12, 2018 10:39 PM

An exciting day at The Strong National Museum of Play.

Ground was broken Thursday on a new project that promises to transform the museum and the City of Rochester.  

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The Strong says the 'neighborhood of play' will be a world-class destination bringing together people of all ages, means, abilities and backgrounds to explore, learn, live and connect through play. 

None of this would've been possible without the removal of the Inner Loop.  

The newly created land will be used to expand the existing museum and add a parking garage for 1,000 cars, an outdoor play exhibit, a hotel with a pool, family-friendly restaurants, housing and retail shops.  

This project is expected to attract more than one million guests per year from all over.  The economic impact is projected to be $130 million for the City of Rochester and nearby businesses.  

New York State is committing $20 million in hopes of making Rochester an even more attractive place to live.  

"We lost too many young people. We lost too many young people over way too long period of a time," stated Howard Zemsky, president and CEO of Empire State Development. 

Thursday was the groundbreaking for the garage which, will open next summer.

Next summer will also be the groundbreaking for the museum expansion which, will open in the summer of 2020.


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