RIF: Business takes off for Mary Kay beauty consultant during pandemic

Emily Putnam
Updated: July 20, 2020 02:31 PM
Created: July 20, 2020 02:17 PM

Shelley Eldridge has risen in the management ranks with Mary Kay Cosmetics. While many businesses and industries have struggled financially during the pandemic, Shelley's business has actually grown. 

While Mary Kay consultants typically do business face-to-face with their clients so they can sample products, test different shades, etc., Shelley quickly pivoted to rely on virtual technologies to keep her connected with her clients.


She cites Zoom collaboration with her team and customers, social media, and creative thinking as elements that helped her thrive throughout the pandemic. Going all-virtual ultimately helped her expand her potential customer reach. 

To learn more about Shelley, visit her Mary Kay page here

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