Fifth-generation takes reins at Fee Brothers

Updated: April 07, 2021 11:44 AM
Created: April 06, 2021 09:25 PM

ROCHESTER, N.Y. (WHEC) — A fifth-generation is taking the lead at Fee Brothers, a Rochester company that makes bitters and other cocktail mixers that News10NBC featured in a 2019 Small Business Spotlight.

Tuesday we learned Jon Spacher and Benn Fee Spacher will be following the footsteps of their late uncle, Joe Fee, who gave News10NBC a tour of the plant in 2019.

Jon will take on the role of Chief Executive Officer and control global sales and administration. Benn is Chief Operating Officer. He oversees all aspects of production and worldwide distribution.

The new owner's aunt, Ellen Fee, will remain on board through the transition.

The company has been located in Rochester since 1864.

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