Updated: December 03, 2021 06:01 PM
Created: December 03, 2021 12:30 PM
ROCHESTER, N.Y. (WHEC) — It is finally lit! The Genesee Keg Tree is back and it's been a while since we've seen it due to the pandemic.
“We’re kicking off the 12 Days of Keg Tree!” Genesee Brew House general manager Malcolm Franklin said.
After nearly two years in hibernation because of the pandemic, the unique holiday tradition of lighting the Genesee Keg Tree is back.
The 27-foot keg tree made up of 532 Genesee kegs will be lit every day now until the middle of January, allowing more people to come to see it at their own pace.
"Starting on the 6th we're going to have different events throughout the month,” Franklin said. “Smaller events, more intimate for fans. The schedule is going to be posted on our website and social media and we partnered with local vendors that we feel also want to be involved with the community and the holiday spirit."
Franklin said with everything going on with staffing shortages, covid and now the new omicron variant, safety is top of mind.
In previous years, it's usually been one day with a huge crowd and this year they are making it a little longer for social distancing.
"At this time of year we want to bring back the tree, we want to keep the tradition going,” Franklin said. “This is a fun thing we've been doing for years the communities love, the brands love, and I think by having 12 smaller events we're allowing people to come down at their own pace and feel more safe when they're coming down."
Each day will have a mix of seasonal treats, entertainment and holiday activities and of course, bringing back the fan-favorite cinnamon cream ale.
"It’s one of those things that people in the community have to look forward to you know big keg tree, lot of fun, great beer and fun times!” Franklin said.
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