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Geva says it still doesn't know when it can reopen

Emily Putnam
Updated: August 06, 2020 11:27 PM
Created: August 06, 2020 08:06 PM

ROCHESTER, N.Y. (WHEC) — For many people, the appeal of going to the theatre is having a shared, live experience with those sitting next to you.

For Geva Theatre Center and other performance venues in our region, that experience is still on pause. 

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Geva held its last in-person performance on March 12. Music and entertainment venues are listed as part of Phase Four of New York’s reopening plan, which began on July 3. However, as of Thursday, Geva’s doors are still closed. 

"We've received no guidance — zero guidance from the state in terms of being able to welcome anyone back," Geva's Artistic Director Mark Cuddy said.

Their season was supposed to begin on Sept. 1. When they do eventually get the green light to reopen, things will look very different. Limited capacity, virtual streaming options for subscribers, smaller casts, and socially distanced seating arrangements will be the new normal. 

Because singing increases the risk of COVID transmission, Geva won’t present any musicals until at least next summer. A revised season announcement is coming soon, and Cuddy says the new season will be completely reimagined, with some of the shows already announced, some new shows, and some digital options for audience members who prefer to stay home.

Subscribers can expect further communication from Geva regarding their options once the theatre receives more guidance from the state. 


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