Updated: January 02, 2021 11:27 PM
Created: January 02, 2021 10:39 PM
ROCHESTER, N.Y. (WHEC)—Wineries in New York State are now allowed to sell 12 ounce and 8.4 ounce individual cans of wine. Previously, wine could only be sold in 12.7-ounce cans, which are more expensive and harder to find. The 12-ounce cans are what most soda and beer are typically sold in.
The decision came after over a year-and-a-half-long push from Senator Chuck Schumer. This week, the Alcohol and Tobacco Tax and Trade Bureau (TTB ) lifted the "Standards of Fill" limitations thus opening up more possibilities for wine sales. In a statement, Schumer said that the decision "to allow winemakers to sell their products in the most popular-sized cans will lead to further economic growth and allow producers to capitalize on an explosive trend."
"This is definitely a good step in the right direction," Casa Larga Vineyards President Andrea Colaruotolo O'Neill said. "Anytime they allow us to package wine into different sizes, that's always a great opportunity."
More ways to sell wine could mean more revenue, which could help supplement losses from not being able to host large gatherings in 2020. "It's a little more difficult on the banquet side, obviously because we are used to hosting large gatherings, and that's part of our business," said O'Neill.
Casa Larga Vineyards does not currently sell canned wine, but it's considering it. There's a lot for wineries to take into consideration when it comes to selling canned wine (ie: which kinds of wines would work in a can, and whether or not this is just a trend or if it will stand the test of time).
"Kind of the cost-benefit analysis, especially on the longevity of the product," O'Neill said. "Is it something that's new? Is it something that's going to stick around?"
According to Schumer, New York's wine industry is worth $4.8 billion. The canned wine market accounts for $200 million of that. In just the last year, canned wine sales have grown by 68%.
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