Rochester-area small businesses hoping for bump this Saturday

Patrick Moussignac
Updated: November 27, 2020 11:08 PM
Created: November 27, 2020 09:16 PM

ROCHESTER, N.Y. (WHEC) — With the end of Black Friday comes the beginning of Small Business Saturday.

News10NBC hears from business owners who talked about just how important this day is to them. They not only have to compete with a global pandemic but also all the E-commerce companies out for the same customers this holiday season.

Coming off one of the biggest Black Friday sales days in a few years, the employees at Cooks' World in Brighton spent Friday night preparing for Small Business Saturday. Owner Chris Wiedermer says getting people to shop local is crucial for the economy.

"People need to go out and support their local favorite stores, and it raises awareness about how important we all are to the community," Wiedermer said.

Speaking of community, Wiedemer says the type of service you get at a small business often can't be replicated while shopping at the big box stores, or malls.

"I think that people are hungry to connect with their retailers. They're hungry for socialization. They're hungry to get their questions answered, and I think that's where a local store owner really shines, by connecting with their customers," Wiedermer said.

So far, the pandemic has put a big dent in their sales numbers. It's also affected their supply chains. Wiedemer says he's had to come up with different ways to keep his shelves stocked, and fulfill orders at the same time.

"We've done our best to you know find alternative sources, alternative products, but it's still not at 100-percent capacity," Wiedermer said. 

Another business banking on a huge sales day is Peppermint located on Culver Road, at The Armory. With a huge "Support Local" sign in their window, they're not only hoping for people to walk through their doors on Saturday, but for the money they'll bring with them as well.

"Every $100 you spend, $70 stays in your community. It's so important for people to realize that if you want that business to still be there next year," owner Tanvi Asher said.

Right on the heels of Small Business Saturday comes Cyber Monday. Both Peppermint, and Cooks' World do have an online presence that does supplement their monthly sales.


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