The Little Theatre hosting outdoor brunches to bring in business during pandemic shutdown

Raven Brown
Updated: October 04, 2020 06:31 PM
Created: October 04, 2020 04:49 PM

ROCHESTER, NY (WHEC) — With the uncertain return of movie theaters in New York State, one local theatre is getting creative trying to keep their business afloat.

"We’re coping as well as to be expected.. it is a little stressful,” Little Theatre general manager Derek Reis says.

After nearly seven months of being shut down, movie theatres in New York State are still in limbo, waiting for New York Governor Andrew Cuomo to give them the go-ahead to reopen. 

“We were supposed to open back in phase four of June 26th and that came and went," says Reis. "And, yeah, everything is up and down and we're trying to keep positive that we can open up someday."

Reis says the shutdown is just a setback, though, and won't stop them.

“This is our way of trying to get some business and a little revenue and let the community know we're still here,” Reis says.

Reis says they decided to get creative.

“We started our first kick-off of brunch in the lot so we're having music on Saturdays and Sundays during October as long as the weather holds out,” he says. 

From mimosas to cinnamon rolls and even popcorn, Reis says they are taking this head-on and plan to continue to do whatever they can to stay afloat with no reopening date in sight.

“There’s so many other things going on that we understand that on some scale we're low on the totem pole but obviously for entertainment and just being a part of the community for so long we would love to be back open and just doing what we know we should be doing and how to do it,” he says. 

The next brunch will be held next Saturday and Sunday.

To see the menu and how to make a donation, click here.


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