ROCHESTER, N.Y. — Shoppers are flocking to malls and big box stores in the Rochester area for Black Friday in search of deals to kick off the holiday season. Even with the rise in online shopping, Black Friday remains the U.S.’s biggest day of the year for retail foot traffic.

Eastview Mall, The Mall at Greece Ridge, and Marketplace Mall all opened at 7 a.m. and will remain open through 9 p.m. News10NBC spoke to some shoppers at Eastview Mall about what’s bringing them out.

“We love deals. Especially buy one get one, we like those,” shopper Nancy Schaller said.

Shopper Kelly Putnam said she loves finding deals on children’s clothing at the mall “This is where we can always get the kids’ clothing for good prices. Carter is a very popular kids’ brand clothing and there are very good deals on that,” she said.

In the morning, News10NBC saw a line outside Target at Marketplace Mall, with shoppers eager to take advantage of discounts. Here are the hours for big box retailers and local malls in the Rochester area:

• Kohl’s and JCPenney were among the earliest stores to open. Kohl’s is open from 5 a.m. to midnight. JCPenney’s is open from 5 a.m. to 10 p.m.
• Eastview Mall, The Mall at Greece Ridge, and Marketplace Mall are all open from 7 a.m. to 9 p.m.
• Target is open from 6 a.m. to either 10 p.m. or 11 p.m. depending on the location.
• Walmart is open from 6 a.m. to 11 p.m., except the Walmart Supercenter on Hudson Avenue which opens at 7 a.m.
• Best Buy is open from 6 a.m. to 10 p.m.