Longest African-American-owned business in Rochester celebrates its centennial

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To celebrate 100 years in business, the Latimer Funeral Home held a health and wellness fair today. They are the longest-established African-American-owned business in the city.           

Many organizations were in attendance to talk about healthy habits, teach cooking skills, and help answer questions related to healthcare.

“Well, I think the fact that Latimer has been here for a hundred years speaks for itself. I think that our larger plan is for Latimer to be here for another hundred years. We’re really trying to send a message to Rochester and the community that black businesses can thrive. But, black businesses need support, and Latimer is a perfect example of that. Hopefully, we will inspire other black entrepreneurs to start businesses in this community,” said Jarred Jones from the Latimer family.

They hope to continue hosting these health fairs as a thank you to the Rochester community for their continued support.