Morgan’s Cereal Bar on East Ave will close next week

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ROCHESTER, N.Y. — A restaurant in Rochester’s east end is closing its doors for good.

Morgan’s Cereal Bar on East Avenue announced the news on Facebook on Monday. Its last day will be Saturday, October 30. The restaurant serves classic cereals like Apple Jacks, Fruit Loops, and Cocoa Puffs either cold or hot. They also serve other breakfast foods like waffles with fruit and ice cream.

The owners say the decision was not easy, but “necessary due to several factors.” Morgan’s opened in 2019. Pebbles, the cereal bar’s food truck, will continue to be available for events and catering.