Rochester company combines photo printing and advertising

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ROCHESTER, N.Y. — A new company that combines photography and marketing opened in Rochester. Frintz, which stands for “free prints”, officially launched on Tuesday morning.

The way it works is you download the Frintz app, choose pictures from your phone you that want physically printed out, and Frintz will send them to you in the mail for free with an advertisement attached to it.

The advertisements are based on your geographic region, so you get ads that are relevant to you. Frintz founder and CEO Bill Testa said he wanted to launch the company here in Rochester not only because it’s his hometown but also because Rochester is the birthplace of photography.

He said the business aims to combine its consumer side and its advertiser side to better serve customers who order photos.

“It’s your pictures. It’s your memories. It’s your pictures of your grandkids, soccer games birthday parties, anniversaries,” Testa said.

Frintz was also honored nationally with the Grand Champion Award for Innovation from the United States Postal Service. They plan to take the company national within the next few months.