VICTOR, N.Y. — Hundreds of people are taking advantage of the Black Friday steals and deals at Eastview Mall.

“This has been a tradition for us — we to the same thing almost every year; we’ve been doing it for the past 10, 15 years, do the same thing,” Jasmine Jones said.

“We’re here to shop, see all the people, and here to see Santa as well,” Jenny Carroll said.

According to the company that operates Eastview Mall, it has seen consistent growth in sales and traffic every year since 2019.