Kodak, Price Rite, and others team up to fight food insecurity in Rochester

[anvplayer video=”5132273″ station=”998131″]

ROCHESTER, N.Y. — The supermarket chain Price Rite teamed up with other organizations to provide food and essentials to 800 families in need in Rochester.

Price Rite, the nonprofit Feed the Children, Kodak, and local catholic charities teamed up for the “Feeding Minds & Bodies” campaign on Wednesday morning.

Families in need received a 25-pound box of food, and a 15-pound box of essentials like shampoo, conditioner, and other amenities.

In Monroe County, 1 in 5 children face food insecurity. Foodlink has reported that inflation has worsened food access in Rochester and elsewhere.

Joe Allegro, the Senior Director of Corporate Partnerships For Feed the Children, said the goal of the event is to help fight food insecurity.

“The food insecurity definition is that a family has to make hard choices at times, so they might have to decide to pay the electric bill, the heat bill, their rent, and forgo giving their child a lunch or a dinner. So that is where the safety net comes in,” Allegro said.

Since the campaign started in 2015, “Feeding Minds & Bodies” has helped more than 40,000 families.